When it comes to earning new clients and expanding existing ones, the status quo is no longer enough. Every accounting professional and entrepreneur needs to differentiate their firm by building client loyalty. Loyal clients are 3 times more likely to continue buying from you. You’re more likely to expand your services within that client for long-term, sustainable practice growth.
To successfully build loyalty, it takes accountants and firm leaders who are ambassadors. By building the Ambassador Factor in yourself and your firm, you’ll create better business development opportunities, expand the value of existing clients, and exceed your practice growth goals.
In this session, we will cover:
Named to LinkedIn’s Top Sales Voices, Amy Franko is a sought-after sales and leadership keynote speaker. With her unique blend of current research, fresh insights, and real-world examples, she has worked with some of the world’s most-recognized brands. With over 20 years of client-facing sales experience, Amy’s sales career includes IBM and Lenovo’s global companies before pivoting into entrepreneurship. Her book, The Modern Seller, is an Amazon bestseller, and Top Sales World recognizes her as one of the top 50 sales bloggers and keynote speakers in the world. Learn more and download a free chapter of The Modern Seller at amyfranko.com.