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MARKET YOUR FIRM ONLINE: THE ART OF THE NEWSLETTER FOR LEAD GENERATION

Cost Free
Presentation Length 1.0 hour

Recorded DateJanuary 23, 2018
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description


Social media gets all the attention these days, and email might be 30+ years old, but it's still the #1 way to market your accounting or bookkeeping firm online. Email has an average return on investment of $38 for each $1 spent. So why aren't more small accounting firms sending email newsletters? Because it takes a lot of time. But it doesn't have to! Join Blake Oliver, editor of Cloud Accounting Weekly, for a practical webinar that will teach you how to write your own email newsletter in just 1 hour per month.

Here's what you'll learn:


  • The results you can expect from sending an email newsletter to prospects and clients

  • How to make time for your email newsletter and spread out the workload by involving other staff and/or partners

  • What sort of content to include that will make your clients click through and generate leads

  • How to set up my favorite app that I use to send my email newsletter to over 1,200 subscribers each week

  • And most importantly, how to do it all in just 1 hour per issue

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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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Blake Oliver, CPA, is an entrepreneur, accountant, writer, and speaker specializing in cloud accounting technology. In 2016 and 2017, Blake was named a “40 Under 40” in CPA Practice Advisor’s accounting profession. He is the co-host of the Cloud Accounting Podcast, a weekly news round-up at the intersection of accounting and technology that is also the #1 podcast for accountants and bookkeepers in the world.

About Our Sponsor

Avalaralogo
Avalara helps businesses of all sizes get tax compliance right. We provide prebuilt integrations with the big-name financial and business management systems you trust, as well as a robust API for do-it-yourself business builders. Avalara delivers cloud-based compliance solutions for transaction tax types, like sales and use, VAT, GST, excise, communications, lodging, and more. If you are an accounting practitioner, Avalara has a suite of Avalara for Accountants solutions, purpose-built to help you directly support your clients. We’re headquartered in Seattle, with offices across the U.S. and in Canada, the U.K., Belgium, Brazil, and India.