Content Provider
Amyfrankologo

Sponsored by
2019bill
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Mastering the Business Development Conversation

MASTERING THE BUSINESS DEVELOPMENT CONVERSATION

Cost Free
CPE Credits 1.0 hour
CE Credits 0.0 hours
Course Level Basic
Instructional Method Group Internet Based
Prerequisites None
Advanced Preparation None
Course Description

Would you be surprised to know that your approach to business development can be one of your top differentiators? Research shows that clients value the overall business development experience with you, and it’s a key factor in the decision to select your firm. One way to optimize the client’s buying experience is to master business development conversations. This is one of the most versatile skills in your toolkit and can be applied to most any client or prospective client situation.

By attending this webinar, you’ll be able to:


  • Identify the 5 Intelligence Categories that will help you create effective conversations every time

  • Identify a framework for building conversations that can be used in any client or prospect scenario

  • Determine how to create great questions and weave them into your conversations

  • Identify phrases that will help you to open and close a conversation, plus create follow-up momentum


As part of our Bill.com Automating Success webinar series, this webinar will also highlight and help identify key issues and fixes in our fictional case study. Read more on Klein, Rowe & Co today. 

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Amyfrankologo

Amy Franko is a strategic sales expert working with professional services, insurance, and technology organizations to accelerate sales results. She’s a keynote speaker, sales strategist, and author specializing in B2B sales and sales leadership development. With over 20 years of client-facing sales experience, Amy began her career with global companies IBM and Lenovo before pivoting into entrepreneurship. Her book of business includes some of the world’s most recognizable brands. Amy’s book, The Modern Seller, is an Amazon best seller and was also named a 2018 top sales book by Top Sales World. In addition, Amy is recognized by Top Sales World as one of the top 50 sales bloggers in the world. Learn more and download a free chapter of The Modern Seller at www.amyfranko.com.

Frequently Asked Questions
  • To receive CPE credit for the event, you must register for the webcast prior to the start of each program.
  • CPE is available to all eligible participants within 24 hours of each webinar.
  • Multiple attendees: In order to receive CPE for multiple attendees, ensure that at least one person signs up for the webinar. At the completion of the webinar a proctor form is provided. Alternatively, you may also login to your account following the webinar and click on the MY ACCOUNT button where you will find a link to the proctor letter.
Handout Materials
Presentation Slides
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NASBA Approved

CPAacademy.org (Sponsor Id#: 111889) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

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About Our Sponsor

2019bill
Bill.com is a leading provider of cloud-based software that simplifies, digitizes, and automates complex, back-office financial operations for small and midsize businesses. Customers use the Bill.com platform to manage end-to-end financial workflows and to process payments, which totaled over $70 billion for fiscal 2019. The Bill.com AI-enabled, financial software platform creates connections between businesses and their suppliers and clients. It helps manage cash inflows and outflows. The company partners with several of the largest U.S. financial institutions, more than 70 of the top 100 U.S. accounting firms, and popular accounting software providers. Bill.com has offices in Palo Alto, California and Houston, Texas. For more information, visit www.bill.com or follow @billcom.