Prospecting. Cold calling. New business development. Whatever phrase you use to describe it, most accounting professionals avoid it. When this outbound business development isn’t a consistent habit, we don’t usually feel its effects right away.
The effects arrive further down the road when our client pipeline is weak or missing a significant pursuit opportunity. In professional services, this is felt even more. The balance between business development and delivery, coupled with long sales cycles, makes our efforts even more complicated. As part of our Bill.com Automating Success webinar series, this webinar will also highlight and help identify critical issues and fixes in our fictional case study. Read more on Klein, Rowe & Co today.
Named to LinkedIn’s Top Sales Voices, Amy Franko is a sought-after sales and leadership keynote speaker. With her unique blend of current research, fresh insights, and real-world examples, she has worked with some of the world’s most-recognized brands. With over 20 years of client-facing sales experience, Amy’s sales career includes global companies IBM and Lenovo before pivoting into entrepreneurship. Her book, The Modern Seller, is an Amazon best seller, and she is recognized by Top Sales World as one of the top 50 sales bloggers and keynote speakers in the world. Learn more and download a free chapter of The Modern Seller at amyfranko.com
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