Understanding the customer journey is one of the quickest ways to identify organizations’ opportunities to grow, increase revenue, and expand reach. We will dive into the 7 traditional stages of the customer journey, providing you a strategy to examine your firm's customer touchpoints and determine where to focus in 2021 to reach your goals. Once you learn this process, you can apply it to the overall business plan or even to smaller launch initiatives!
As part of our Bill.com Automating Success webinar series, this webinar will also highlight and help identify critical issues and fixes in our fictional case study. Read more on Klein, Rowe & Co today.
Misty Megia (@MistyMegia), CEO of Misty Megia LLC, is a business strategist extraordinaire with over 20 years' experience in market strategy, project management, public speaking, corporate branding, channel marketing, and building some of the worlds largest membership programs. Misty has driven success for multiple companies helping them become multi-million dollar entities. She has implemented her techniques across various industries from hardware manufacturing, software developers, green energy, education, and the accounting profession, to name a few. Most recently, she was the Global Head of Education and Program Strategy at Intuit.
Misty’s powerful methods in helping businesses create new revenue streams, develop their brand, streamline operations, and bring a fresh eye to a company have positioned her as a leader in her field. She was recently recognized by Accounting Today as one to Watch on the Most Influential People in Accounting and has been recognized as one of the Most Powerful Women in Accounting.
She trains high achieving leaders in strategy and public speaking techniques using her varied background in corporations and professional theatre. She lives in the San Francisco Bay Area with her incredible husband, Orlando.
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