Unprecedented revenue opportunities have come to the accounting marketplace—but many firms struggle to understand how to market themselves to compete for and leverage these opportunities. In this session, Dr. Lee Frederiksen will walk you through how to position and present your new value and overcome some of the marketing challenges that arise at different stages of the sales and marketing funnel. Using the case study of Klein, Rowe & Co., he’ll share common marketing mistakes accounting firms should avoid and share the top techniques adopted by high-growth firms.
Lee Frederiksen is a rare combination of businessman and research scientist. An award-winning marketer, Visible Expert®, and business strategist, he draws on his Ph.D. in behavioral psychology and his own deep experience as CEO and entrepreneur to help firms achieve high growth and high profitability.The author of six acclaimed books on marketing and business and the Managing Partner of Hinge, a marketing firm for the professional services industry, Lee can be found serving up wisdom in his humorous, straightforward style at speaking engagements around the country.
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