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Coaching sageworks

WHY BUSINESS OWNERS DON'T BUY COACHING FROM THEIR ACCOUNTANT

Cost Free
Presentation Length 1.0 hour

Recorded DateFebruary 16, 2018
CPE:Not available
(archived webinars do not offer CPE credits)
Subject AreaBusiness Management and Organization
Course LevelBasic
Who Should AttendCPA - small firm
CPA - medium firm
Course Description

It turns out, entrepreneurs have a unique psychographic profile which makes them tricky to sell to. In short, they are wired differently than most, which means they often don’t react in entirely logical ways nor do they buy advisory services using the same criteria as other customers. The secret to getting owners to invest in business coaching is to understand what makes them tick.

Learning Objectives

  • The three psychographic profiles that make up the business owner segment.

  • A simple trick for identifying your prospect’s deepest personal motivations.

  • The biggest mistake most business accountants make when targeting owners.

  • Who owners are most likely to turn to for input before they hire a coach.

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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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John Warrillow

The Value Builder System
Founder
[email protected]
(844) 324-5454

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John Warrillow has been helping accountants understand and market to the Small-Medium Business segment for more than two decades. 
 
John founded The Value Builder System™ to level the playing field for business owners as they approach their exit. Over 46,000 business owners have taken the Value Builder Questionnaire with the support of accountants who champion the system as Certified Value Builders™ across the globe. Owners are statistically-proven to improve company value by up to 71% through the system.
 
John’s best-selling book, Built to Sell: Creating a Business That Can Thrive Without You, was recognized by both Fortune and Inc. Magazine as one of the best business books of 2011 and has been translated into four languages. In 2015, John wrote another best-selling book: The Automatic Customer: Creating A Subscription Business In Any Industry.
 
John has keynoted Fortune Magazine’s Growth Summit, Entrepreneur’s Organization New York City and Toronto Chapters, and the Inc. 5000 conference. John is also the host of Built to Sell Radio, ranked by Forbes Magazine as one of the world’s 10 best podcasts for business owners.  
 
Prior to founding The Value Builder System™, John started and exited four companies, including a quantitative market research business that was acquired by The Corporate Executive Board (NYSE: CEB) in 2008. John has been recognized by B2B Marketing as one of the top 10 business-to-business marketers in the United States

About Our Presenter

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Sageworks is a financial information company that provides commercial lending, credit risk and portfolio risk solutions to financial institutions and provides financial analysis and valuation applications to accounting firms and private companies. Through these markets, the company has created the largest real-time database of private-company financial information in the United States, analyzed over 9 million loans and aggregated the corresponding loan data.